Real Estate Auctions

  We list real estate to sell at auction almost everyday. That being said, the one thing we have found consistent in all successful listing (meaning they sold and closed) is that we qualified the seller. A qualified seller is someone who has equity and motivation to sell......moving, settling an estate, tired of owning more then they can handle, etc.

   Once we have qualified the seller, we will set the auction date, usually not more than 45 days out and in this market we are now giving the buyers 45 days to close. This makes it a true 90 day listing. On most properties we are doing two property previews of one hour each. This tends to increase the price by adding to the excitement of the event. It also adds an air of exclusiveness that sellers and buyers both enjoy.

   We then start the marketing program, which begins with placing a large Real Estate Auction sign in  the yard ( we have found that good signage is where 90% of our buyers come from). We also start the newspaper and MLS campaign about the same time. Postcards and email flyers follow the newspaper ads. All in all we use a shotgun approach, trying to make sure we miss no one in the marketing campaign.

   Two weeks before auction date the property previews start. We conduct these property previews as a way to teach the Real Estate Auction process to all participants.. Two weeks later auction day arrives, and we are there an hour early to get evryone registered to bid. That day the atomsphere is buzzing with excitement as our professional auction staff readies everyone for the event. Next week the auction itself.............stay tuned.